Growing your business through the power of sports
Contested finds the right athletes, with the right audiences, to help grow your business and elevate your brand.
We take care of the matching, managing, and measuring aspects of the deal, so you can focus on your business.
As featured in:
BBC Sport | The Athletic | The New York Times
Why choose CONTESTED?
Ultimate flexibility
Whether you’re a big national business or small local business, we will work with you to build a fully-customised package that works for you. No fluffy reporting, no hidden costs, no surprises.
High return
We understand that every dollar of your marketing spend needs to deliver results. That’s why we offer access to a high-reach, low-cost channel that's often underutilized.
Low effort
Time is precious and your resource is limited, so we make sure everything is self-managed so you can focus on growth whilst athletes drive your values and build your businesses credibility.
How our athletes help you grow your business…
✔️ Boost your brand reputation
Elevate your business’ credibility both internally and externally with athlete endorsements.
✔️ Amplify local presence and community impact
Strengthen your brand's ties within the community and enhance awareness through athletes.
✔️ Stand out with a competitive edge
Gain a unique point of difference that sets you apart in a crowded market.
✔️ Engage customers with authentic content
Leverage impactful content created by athletes to drive engagement and fuel social media conversations.
✔️ Drive footfall and sales
Support your sales team with compelling, athlete-driven content that increase conversions and event attendance.
✔️ Capitalize on the emotional power of sports
Harness the energy of sports to connect with your audience on a deeper, emotional level.
How much does Contested cost?
✔️ Working with athletes can be far more cost effective than you think.
✔️ We recommend running an initial pilot with a test budget starting from $2k.
✔️ Ready to go all in? We offer 2 months free if you sign up to a 12 month contract.
✔️ All our packages are fully customizable to your business needs.
✔️ Contested takes all the admin and operational costs out of working with athletes.
✔️ No hassle, no hidden costs. Just effective and efficient business growth.
How it works. Three simple steps
Step 1
Discovery
Tell us a bit about your business and the audience you’re trying to reach.
Step 2
Planning
Receive a shortlist of personalized campaign recommendations to customize and choose from.
Step 3
Launch
We will find the ideal athletes to help grow your business, and handle the rest, from paperwork to performance reports.
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Business: a small IT consultancy specializing in cybersecurity for businesses
Objective: drive traffic to their website to promote a new guide on preventing data breaches
Solution: we designed and arranged a 6 month campaign with an athlete who is passionate about tech. The campaign included the athlete posting a series of posts on LinkedIn and X about balancing athletics and interest in cybersecurity, tagging the company, collaborating with the company on a webinar, and promoting the webinar on the athlete’s social media.
Results:
Website traffic increased 40% during the campaign, with 1,200 downloads of the guide
50 new leads generated from the webinar, 20% converted into consultations
Positive feedback on the relatability of the athlete as a speaker and brand goodwill
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Business: family-owned deli in a busy downtown area
Objective: increase foot traffic and sales of sandwiches
Solution: we designed and arranged for a local basketball star with a reputation for supporting community causes to collaborate with the deli. The details included the athlete designing a sandwich as a limited edition, attending a launch event of the sandwich for meet-and-greets, and promoting the event on their social media. The deli used their own social channels to show behind-the-scenes content.
Results:
60% increase in foot traffic on the day of the launch event
“Slam Dunk Sandwich” became a best-seller over the limited edition period
Social media engagement tripled for the deli, with 80% of new followers coming through the athlete’s posts
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Business: a B2B manufacturer of industrial measuring and cutting equipment
Objective: generate qualified leads and brand awareness at a key industry trade show
Solution: we arranged for a professional rock climber, known for their precision and focus in extreme environments to feature as a guest at the trade show, speaking about the importance of accuracy and dependability. The athlete collaborated on a video series showcasing the equipment in a workshop demo which was played at the trade show, and repurposed on the website and boosted on LinkedIn, and the athlete promoted their attendance on social media offering signings and a competition.
Results:
450 new leads collected during the trade show
Booth traffic increased by 30% compared to previous year
The video series gained 20,000 views on LinkedIn, driving additional enquiries
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Business: a start-up meal-prep company specializing in healthy meals
Objective: improve brand recognition and trust among fitness enthusiasts
Solution: we designed and arranged an affiliate program with trackable discount codes to an introductory offer, and promoted it to college athletes. 20 athletes joined the program, posting their discount codes on social media and promoting the brand. A further 2 athletes collaborated on a blog-post about nutrition tips for athletes, and connected the Company with a local game to run a branded pop-up.
Results:
25% increase in social media followers in first month
5,000 new visitors to the Company website in first month
15% uplift in subscriptions attributed to the program