ContestedAthlete-led campaigns, editorialized
FeaturedCase Studies
See how brands are building authentic connections with athletes through Contested.
Altering app installs
Blend Cup awareness push
Short-form launch reach
Campaign Snapshot
A sharper way to preview what creator-led work actually looks like in motion.
Real content, real context, and performance signals that read more like a launch feed than a static recap deck.
Accelerating App Downloads With Athlete-Led Social Proof
Challenge
Altering needed to increase U.S. downloads for a new wellness app and required a low-cost way to reach students who care about routine, focus, and mental wellbeing.
Solution
Contested's AI matched Altering with an NCAA athlete whose lifestyle matched the brand and audience. The athlete created platform-native UGC that demonstrated the app in context and converted attention into installs.
"Contested helped us turn small athlete partnerships into an outperforming growth channel. The ROI on our first campaign outperformed every paid channel we've tested this year. I have struggled to find influencers before, but you guys made it so easy"
Mike Greer
Founder, Altering
Launching Blend Cup With an Athlete-Led Awareness Push
Challenge
Blend Cup had just launched and needed fast, efficient awareness for a new protein + collagen coffee product. With no existing audience and limited brand recognition, they needed a simple way to get in front of consumers quickly.
Solution
Contested matched Blend Cup with athletes who could immediately drive reach through short-form social content. We handled shortlisting, briefing, and delivery, producing quick-turn videos that introduced the new product to consumers and generated top-of-funnel awareness.
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