Contested

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Insights and updates on athlete marketing, product, and company news.

NILAthlete MarketingBrand StrategySports MarketingCompliance

What is NIL? A Brand's Guide to the Biggest Shift in Sports Marketing

NIL (Name, Image, and Likeness) lets college athletes earn money from their personal brand. Learn how NIL works, why it matters for brands, and how to launch athlete partnerships that outperform traditional influencer marketing.

Trophies and awards representing athlete achievement and trust - Why Consumers Trust Athletes More Than Influencers - Contested

Athlete MarketingTrustBrand StrategyUGCPaid Social

Authenticity Wins: Why Consumers Trust Athletes More Than Influencers

Learn why consumers trust athletes more than influencers, and how to turn that trust into repeatable campaigns with compliant disclosures, better briefs, and athlete UGC.

Athlete UGC Usage Rights & Whitelisting Guide - Contested

UGCLegalPaid SocialAthlete Marketing

Athlete UGC Usage Rights + Whitelisting Guide: How to License Content and Run Partnership Ads Safely

A founder-friendly guide to athlete UGC usage rights and whitelisting. Learn licensing terms, Spark Ads steps, Meta partnership ads, risks, and a contract addendum.

Athlete creators vs influencers - Contested

MarketingAthletesStrategy

Athlete creators vs traditional influencers: The difference that matters

As trust in traditional influencer marketing fades, athlete creators are stepping in, bringing real communities, proven credibility, and engagement that actually converts.