ContestedAthlete Campaign Calculator
Estimate how many creators you can activate—and the reach you can expect—based on budget, channel, and format.
$5,000
$0$100,000
▼
▼
Projected results
$5,000 budgetInstagram • Reels
Total estimated reach range
15K - 18.9K
nano to macro, each tier assumes the full budget
Nano
Instagram
Typical audience: 2.5K followers
Creators33
Estimated cost per creator: $150
Estimated reach per creator550
Estimated total reach18.2K
Micro
Instagram
Typical audience: 7.5K followers
Creators14
Estimated cost per creator: $350
Estimated reach per creator1.4K
Estimated total reach18.9K
Macro
Instagram
Typical audience: 25K followers
Creators5
Estimated cost per creator: $900
Estimated reach per creator3K
Estimated total reach15K
Disclaimer
This calculator provides directional estimates only. All projections are based on historical platform benchmarks, average creator pricing, and typical engagement assumptions. Actual results may vary based on creator selection, audience overlap, content performance, posting cadence, seasonality, and platform algorithm changes. This tool does not guarantee reach, engagement, or revenue outcomes.
Want a forecast tailored to your exact product, audience, and goals?
Talk to Contested about building a custom athlete creator mix.