Contested
Trusted by Top Brands
The Workflow
From Brief to Launch-Ready Campaign
Complete each step in order or jump between them. Your progress saves automatically. When you submit, our AI analyzes the full brief and delivers a ranked athlete shortlist.
Campaign Overview
Name your campaign, set a budget range, and define the timeline. Attach products from your catalog so athletes know exactly what they're promoting.
Objectives & KPIs
Select a primary goal (brand awareness, engagement, or conversions), then layer on secondary objectives like growing your social following or building a UGC library.
Set specific targets (impressions, engagement rate, click-throughs) so you can measure results from day one.
Target Audience
Define exactly who you want to reach. Filter by age, gender, geography down to the ZIP code, interests, household income, and lifestyle segments.
The more precise your audience profile, the better our AI can find athletes whose followers match your ideal customer.
Voice Control
Decide how creative control is shared. Brand-Led keeps messaging tightly on-script. Co-Create lets you collaborate with the athlete. Athlete-Led gives them full creative freedom for maximum authenticity.
You can change this per-athlete if different partnerships need different levels of creative control.
Creative Strategy
Outline what the content should feel like: themes, visual style, messaging tone, required hashtags, and any must-include or must-avoid guidelines.
Athletes get clear direction without losing the personal voice that makes their content work.
Deliverables
Choose which platforms (Instagram, TikTok, YouTube, X) the campaign runs on, then specify content types (feed posts, reels, stories, long-form video) and exact quantities for each.
Set tagging and disclosure requirements upfront so every deliverable ships compliant.
Review & Submit
See your complete campaign brief in one view. Review every detail and edit anything inline before you submit.
Once submitted, our AI analyzes your brief against thousands of athlete profiles and returns a ranked shortlist within minutes.
Voice Control: Your Brand, Their Audience
Every campaign needs a creative approach. Voice Control sets how much direction you give versus how much freedom the athlete keeps — so every piece of content hits the right balance between brand safety and authenticity.
Brand-Led
Full script control
You provide exact talking points, messaging, and creative direction. The athlete delivers your content, your way.
Best for
Regulated industries, product launches, precise messaging
Co-Create
Collaborative
You set themes, tone, and guardrails. The athlete brings their personality and creative instincts to bring it to life.
Best for
Most campaigns — balances brand safety with authenticity
Athlete-Led
Creative freedom
You share inspiration and brand do's/don'ts. The athlete decides how to tell the story — maximum authenticity.
Best for
UGC, product seeding, building trust with new audiences
Set it per-campaign or per-athlete. Different partnerships can use different levels of creative control — all within the same campaign.
Campaign Types
Ways to Partner with Athletes
Different goals call for different campaign structures. Choose the type that fits your strategy.
Product Seeding
Ship products directly to athletes and let them create authentic, unscripted content. Low cost, high trust: ideal for building genuine brand affinity with new audiences.
Content Creation
Commission specific deliverables (feed posts, reels, stories, or long-form video) with clear creative briefs. Perfect when you need polished, on-brand content.
Event Activation
Book athletes for in-person appearances, signings, campus visits, or brand-hosted events. Drive awareness, engagement, and shareable moments that extend far beyond the event itself.
Ambassador Program
Build lasting partnerships with recurring deliverables, exclusivity windows, and long-term contracts. Best for brands that want a consistent athlete presence woven into their identity.
Campaign Management
Track Every Campaign in Real Time
Once campaigns are live, keep your whole team on the same page. The pipeline and calendar show you every active, pending, and completed campaign in one view.
Campaign Pipeline
See every campaign's status at a glance, from Draft through Active. Click into any campaign for full details, or drag cards between stages to update status.
Campaign Calendar
Switch between month, week, timeline, and list views to plan ahead. Color-coded campaigns make it easy to spot overlaps, gaps, and upcoming deadlines across all your campaigns.
