Contested
Trusted by Top Brands
One Platform. Zero Guesswork.
From first brief to proven ROI. Everything your team needs to run athlete marketing.
Go From Idea to Launch-Ready Brief in Minutes
Most brands spend 3-5 hours assembling a campaign brief across Google Docs, Slack, and email, only to realize they forgot to define success metrics.
- Set goals, KPIs, and success metrics upfront
- Target by demographics, geography, interests, and income
- Choose creative direction: Brand-Led, Co-Create, or Athlete-Led
- Specify deliverables per platform with quantities
- Budget range with ideal and maximum caps
Know Exactly Which Athletes Will Move the Needle
Scrolling through Instagram profiles, guessing at engagement rates, and hoping a DM gets answered: that's how most brands waste weeks finding one partnership.
- Match scores ranked by audience fit and engagement
- Full rate cards: per-post, per-reel, per-story pricing
- Estimated campaign cost calculated from your deliverables
- Real-time budget tracker as you select athletes
- Send personalized offers to your picks in one click
Manage Every Partnership From One Command Center
Chasing deliverables in DMs, managing contracts in shared drives, and praying nothing falls through the cracks: that's how partnerships fail before they start.
- Auto-generated contracts with e-signatures
- Built-in messaging with athletes, no more DM chaos
- Deliverable tracker with status, deadlines, and approvals
- Payments released on milestone completion
- Campaign pipeline: Draft → Review → Active → Complete
Prove Every Dollar With Real-Time Intelligence
Screenshots from athletes and "we think it went well" aren't performance data, and your CMO knows it.
- Real-time social analytics across Instagram, TikTok, and YouTube
- Campaign ROI with cost-per-engagement and conversion tracking
- Geographic heat maps showing where your reach is landing
- Platform-by-platform performance breakdowns
- Exportable reports for stakeholders and leadership
Every Campaign Asset, Organized and Searchable
Campaign content scattered across Google Drive, Dropbox, and athlete DMs means you can never find that one video when your VP asks for it.
Every photo, video, story, and reel is automatically collected and organized. Search, filter, tag, and download assets instantly. Your content stays where your campaigns live.
- Auto-collected media from every campaign deliverable
- Filter by campaign, athlete, platform, or date range
- Custom tags for easy search and organization
- One-click download for repurposing across channels
- Usage rights tracked per asset from the contract
Your Brand, One Link
Your Instagram bio gets one link. Pitch decks get one link. Make it count.
Your Brand Card is a fully customizable page that tells your brand's story in one shareable URL. Products, team, values, testimonials, media: all under your brand's colors and style, with built-in analytics to track every click.
- Drop one link into bios, emails, DMs, and pitch decks
- Showcase products, team, values, testimonials, and media in one place
- Fully customizable: your colors, fonts, layout, and sections
- Built-in analytics: track views, clicks, and visitor engagement
- Always live: update anytime and every link stays current
Results you can measure
From campaign briefs and AI-powered athlete matching to analytics: everything your team needs in one place, with nothing to stitch together.
See how brands use ContestedTurn Athlete Partnerships Into a Repeatable Growth Channel
Most athlete programs fail because they're run as disconnected one-off deals. The Athlete-Led Marketing Playbook gives your team the operating model, execution-ready templates, compensation benchmarks, and campaign docs to build programs that compound.
Inside The Playbook
Why Athletes Win
Athlete Partnerships Deliver Measurable Results Traditional Marketing Can't Match.
Traditional ads compete for attention. Athletes already have it. Their credibility and built-in trust create consistent improvements in reach, conversion, and revenue.
3.84x higher engagement than traditional influencers on OCSC
Lower CAC than paid social
"Contested helped us turn small athlete partnerships into an outperforming growth channel. The ROI on our first campaign outperformed every paid channel we've tested this year. I have struggled to find influencers before, but you guys made it so easy"
Start Scaling With the Last Authentic Growth Channel: Athletes
What is Contested?
Contested is the operating system for athlete-driven brand growth: a two-sided marketplace and workflow platform for NIL athlete marketing.
Contested is an athlete marketing platform that helps brands discover, match, manage, and measure NIL partnerships with college and pro athletes, including AI matching, contracts, escrow payments, and campaign analytics.
Contested FAQ
Contested for brands FAQ
How Contested works as an athlete marketing platform for brand teams.
Contested is an athlete marketing platform brands use to discover NIL athletes, generate AI-ranked shortlists, send structured offers, manage deliverables, and measure campaign ROI in one place.
Brands submit a campaign brief with goals, audience, budget, and deliverables. Contested scores athletes on audience fit, engagement quality, and budget alignment, then returns a ranked shortlist.
Contested is built for athlete-led marketing and NIL partnerships: a performance channel that uses athlete trust, community reach, and athlete-created content instead of only traditional paid media or generic influencer campaigns.
For many growth-stage brands, Contested consolidates discovery, outreach, contracts, approvals, payments, and analytics that are otherwise split across agencies, spreadsheets, and DMs.