ContestedAthlete-driven growth for brands
Find athletes who fit.Launch the campaign yourself.
Brief your goals, get AI-matched to NIL athletes, send offers, and manage every partnership end to end — without an agency retainer.
Starting at $149/mo · Athlete compensation billed separately
Trusted by Top Brands
One Platform. Zero Guesswork.
From first brief to live campaigns. Everything your team needs to run athlete marketing.
Turn a campaign idea into a brief you can launch from
Most brands spend weeks assembling briefs across docs, Slack, and email. Campaign Builder puts the brief in one place — clear enough to match athletes and send offers.
Align your team fast
Goals, audience, and budget live in one brief — not scattered threads.
Built for athlete campaigns
Structure the ask so athletes know what to deliver and where.
Ready for AI matching
Submit once and move straight into ranked athlete shortlists.
AI matching finds athletes who fit your brief
Most brands waste weeks hunting athletes across Instagram and DMs. AI matching turns your brief into a ranked shortlist — so you pick from fit, not guesswork.
See who fits before you outreach
Ranked shortlists based on your brief, audience, and campaign goals.
Compare options with real context
Review rates, reach, and fit side by side before you commit.
Move from shortlist to offer
Select athletes and send offers without leaving the platform.
Run every partnership without the DM chaos
Contracts in drives, deliverables in DMs, and payments in spreadsheets is how athlete deals stall. Keep the whole partnership in one workflow from offer to completion.
Keep deals moving
Contracts, messaging, and approvals stay attached to the campaign.
Know what’s due
Track deliverables and deadlines without chasing athletes across apps.
Pay when work is done
Release payments against milestones so both sides stay protected.
Keep campaign content where the work happens
When assets live in Drive folders and athlete DMs, your team loses hours hunting files. Keep campaign content organized next to the partnerships that created it.
Find assets fast
Search and filter by campaign, athlete, or platform instead of digging through folders.
Reuse what worked
Pull approved content for decks, ads, and follow-up campaigns without starting over.
Stay campaign-connected
Content stays tied to the deal — so context never gets lost.
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Powered by Contested
Give every pitch one branded home
Bios, decks, and outreach usually get one link. Brand Card turns that link into a clear brand page — so athletes and partners see who you are without a PDF chase.
One link, everywhere
Share the same brand page in bios, emails, DMs, and decks.
Tell the story clearly
Products, team, and proof in one branded layout partners can scan fast.
Keep it current
Update once and every shared link reflects the latest version.
Built for brand teams
From campaign briefs and AI-powered athlete matching to partnership management: everything your team needs in one place, with nothing to stitch together.
See how brands use ContestedTurn Athlete Partnerships Into a Repeatable Growth Channel
Most athlete programs fail because they're run as disconnected one-off deals. The Athlete-Led Marketing Playbook gives your team the operating model, execution-ready templates, compensation benchmarks, and campaign docs to build programs that compound.
Inside The Playbook
Why Athletes Win
Athlete Partnerships Deliver Measurable Results Traditional Marketing Can't Match.
Traditional ads compete for attention. Athletes already have it. Their credibility and built-in trust create consistent improvements in reach, conversion, and revenue.
3.84x higher engagement than traditional influencers on OCSC
Lower CAC than paid social
"Contested helped us turn small athlete partnerships into an outperforming growth channel. The ROI on our first campaign outperformed every paid channel we've tested this year. I have struggled to find influencers before, but you guys made it so easy"
Start Scaling With the Last Authentic Growth Channel: Athletes
Contested FAQ
Contested for brands FAQ
How Contested works as an athlete marketing platform for brand teams.
Contested is an athlete marketing platform brands use to discover NIL athletes, generate AI-ranked shortlists, send structured offers, manage deliverables, and measure campaign ROI in one place.
Brands submit a campaign brief with goals, audience, budget, and deliverables. Contested scores athletes on audience fit, engagement quality, and budget alignment, then returns a ranked shortlist.
Contested is built for athlete-led marketing and NIL partnerships: a performance channel that uses athlete trust, community reach, and athlete-created content instead of only traditional paid media or generic influencer campaigns.
For many growth-stage brands, Contested consolidates discovery, outreach, contracts, approvals, payments, and analytics that are otherwise split across agencies, spreadsheets, and DMs.