Contested
Trusted by Top Brands
The Process
From Brief to Verified Content
Six steps from setup to live engagement metrics — every part of the campaign in one platform, start to finish.
Build Your Campaign
The guided builder captures everything — goals, audience, creative direction, deliverables, and budget — so your brief is match-ready the moment you hit submit.
- Set goals, KPIs, and success metrics upfront
- Target by demographics, geography, interests, and income
- Choose creative direction: Brand-Led, Co-Create, or Athlete-Led
- Specify deliverables per platform with quantities
- Budget range with ideal and maximum caps
Submit for AI Matching
Hit submit and the matching engine cross-references your brief against athlete audience demographics, engagement quality, content style, and pricing — surfacing your best-fit roster in seconds.
No cold DMs, no guesswork, no weeks scrolling Instagram for partnerships.
Review Your Shortlist & Send Offers
A ranked shortlist arrives with match scores, full rate cards, estimated campaign cost, and a real-time budget tracker. Approve who fits and send personalized offers in one click.
- Match scores ranked by audience fit and engagement
- Full rate cards: per-post, per-reel, per-story pricing
- Estimated campaign cost calculated from your deliverables
- Real-time budget tracker as you select athletes
- Send personalized offers to your picks in one click
Athletes Accept & Deliver Content
Approved athletes accept your offers and produce platform-native content matching the voice level and deliverables you set in the brief — Reels, TikTok, Stories, long-form video.
Custom posting windows from one week to two months let you stage launches or run always-on cadences.
Verify Deliverables Against Your Brief
Every submission lands in your dashboard with platform, URL, and content type. Mark each piece verified or request revisions before it counts as complete — so nothing goes live without meeting your spec.
Cross-posting rules let a single creative asset count across Instagram, TikTok, and YouTube to maximize reach.
Track Performance In Real Time
Likes, comments, shares, reach, impressions, and engagement rate flow in the moment posts go live — by athlete, content type, and platform — so you can compare, optimize, and report.
Why Brands Run Content Campaigns On Contested
Realathletesusingyourproductingenuinesettingsproducecontentthatoutperformsstudioshoots—atafractionofthecostandturnaroundtime.
Fromtightbrand-ledscriptstofullathletecreativefreedom—voicecontrolletsyoudialinexactlytherightbalanceforeverypartnership.
OnecampaigncanspanInstagramReels,TikTok,YouTubeShorts,Stories,andfeedposts—eachwithspecificquantitiesandcross-postingrules.
Everypieceofcontentistrackedwithreal-timemetrics.Brandverificationconfirmseachassetmeetsyourbriefbeforemarkingitcomplete.
Creative Control
The Levels of Voice Control
Move from tight brand direction to athlete-led authenticity and see what changes in the brief.
Shared control
Guardrails from you, story from them.
A practical default when the content needs brand safety and athlete personality.
Brand owns
Goal, message, must-haves, disclosure, guardrails
Athlete owns
Hook, story, tone, setting, delivery
Best fit
Most content campaigns
Live Analytics
Measuring Success
Real-time engagement, reach, and ROI — for every athlete and asset in your campaign.
Per-Asset Engagement
Track every post in real time
Likes, comments, shares, reach, impressions, and engagement rate captured per post and rolled up by athlete, content type, and platform.
Delivery & Verification
Know what shipped and what's live
Submitted vs. required deliverables, on-time delivery rate, and content type distribution — every asset auto-logged with URL, platform, and brand verification status.
Campaign ROI
See cost per result as it happens
Cost per content piece, cost per engagement, and reuse value across paid channels — calculated automatically as content goes live.
Case studies
See how brands turn athlete content into measurable growth
Accelerating App Downloads With Athlete-Led Social Proof
FAQ
Frequently Asked Questions
Clear answers on deliverables, matching, rights, and verification before you launch a content campaign.