For CPG Brands

Athlete Marketing That Drives trial.

Connect with authentic athletes to boost retail velocity, drive product trial, and build lasting brand affinity with consumers who trust their recommendations.

CPG Campaign Dashboard

+47%

Retail Velocity

2.1M+

Monthly Reach

The Best CPG Brands. Powered by Contested.

Parbar
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Clear Health
Parbar
Uncracked
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Clear Health
Parbar
Uncracked
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Clear Health
Regulars Coffee
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TechCare Digital
BearHug
Regulars Coffee
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TechCare Digital
BearHug
Regulars Coffee
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TechCare Digital
BearHug
Full Campaign Lifecycle

Athlete Marketing For CPG, Managed.

Strategic Campaign Planning

Build campaigns aligned with retail calendars, product launches, and seasonal moments that matter to CPG brands.

Campaign Planning Dashboard

Proven Results

The Gold Standard In Athlete Marketing

Athlete Discovery Dashboard

Food & Beverage Brand
+40%campaign effectiveness

Always Know Your Best Athletes

AI-powered matching finds athletes whose audiences align perfectly with your target consumers.

Performance Analytics

Personal Care Brand
3.2xaverage ROI

Performance You Can Prove

Connect athlete activations to retail performance with integrated tracking and attribution.

Workflow Dashboard

Health & Wellness Brand
1 weeksaved monthly

Work Smarter, Scale Faster

Streamlined workflows let your team manage more campaigns with less effort.

Platform Capabilities

Everything You Need To Win With Athletes

A complete suite of tools built specifically for CPG brands to discover, partner, and measure athlete marketing success.

AI-Powered Discovery

Find athletes whose audiences perfectly match your target consumers using advanced AI matching algorithms.

Verified Social Analytics

Access authenticated social media data across Instagram, YouTube, and TikTok with real engagement metrics.

Geographic Targeting

Target athletes by region for local retail activations and market-specific campaigns.

Platform Integrations

Connect Your
Social Presence

Seamlessly sync your social media accounts to showcase your reach, track engagement, and unlock brand partnership opportunities.

One-Click Connection

Connect all your social accounts in seconds with our streamlined OAuth flow.

Unified Analytics

Track performance across all platforms from a single dashboard.

Audience Insights

Understand your reach and engagement across every channel.

Instagram
TikTok
X
Facebook
Shopify
Snapchat
Start Today

Ready To Set The StandardIn CPG Marketing?

Join leading consumer brands already driving results with athlete partnerships.

Success Stories

You'll Be In Good CompanyLike, Really Good.

Snack Brand Campaign

29xincrease in engagement
Snack Brand
"Contested helped us find the perfect athlete partners for our new product launch. The results exceeded our expectations."
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Brand Manager

National Snack Brand

Read the Case Study

Beverage Brand Campaign

11xgrowth in brand awareness
Beverage Brand
"The platform's AI matching saved us weeks of research and connected us with athletes who truly align with our brand values."
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VP of Marketing

Beverage Company

Read the Case Study