The Best CPG Brands. Powered by Contested.
























"I am consistently impressed by this platform. We use another very popular platform for non-athlete partnerships and it doesn't work HALF as well as Contested."
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Athlete Discovery Dashboard
AI-powered matching finds athletes whose audiences align perfectly with your target consumers.
Performance Analytics
Connect athlete activations to retail performance with integrated tracking and attribution.
Workflow Dashboard
Streamlined workflows let your team manage more campaigns with less effort.
A complete suite of tools built specifically for CPG brands to discover, partner, and measure athlete marketing success.
Find athletes whose audiences perfectly match your target consumers using advanced AI matching algorithms.
Access authenticated social media data across Instagram, YouTube, and TikTok with real engagement metrics.
Target athletes by region for local retail activations and market-specific campaigns.
Seamlessly sync your social media accounts to showcase your reach, track engagement, and unlock brand partnership opportunities.
Connect all your social accounts in seconds with our streamlined OAuth flow.
Track performance across all platforms from a single dashboard.
Understand your reach and engagement across every channel.






Snack Brand Campaign
"Contested helped us find the perfect athlete partners for our new product launch. The results exceeded our expectations."
Brand Manager
National Snack Brand
Beverage Brand Campaign
"The platform's AI matching saved us weeks of research and connected us with athletes who truly align with our brand values."
VP of Marketing
Beverage Company