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Campaign Types

From product seeding to major brand campaigns, we support every type of athlete partnership. Find the right fit for your goals and budget.

Find the right campaign for your goals

Choose a few quick options — we'll show you the best way to work with athletes.

Choose your goal, what you're promoting, how athletes engage, and budget to see your best campaign type.

Campaigns We Support

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Explore Campaign Types in Detail

Each campaign type is designed for specific marketing goals. Learn what works best for your brand.

Brand Awareness

Expand your reach

Expand your reach through athlete partnerships that introduce your brand to new audiences in authentic, everyday contexts.

Access to engaged, niche audiences
Authentic brand introductions
Increased social proof and credibility
Brands launching in new markets or demographics
$500 - $5,000 per campaign

Performance & Conversion

Drive measurable results

Drive measurable sales and sign-ups through athlete content optimized for engagement and ROI. Track every click and conversion.

Trackable affiliate links and promo codes
Performance-based payment options
Conversion-optimized content strategies
E-commerce and DTC brands focused on sales
$300 - $3,000 + commission

Product Endorsement

Build trust through credibility

Leverage athlete credibility to build trust and social proof through authentic product representation and testimonials.

Athlete credibility transfer to your brand
Long-term partnership potential
Exclusive category rights available
Brands seeking authority and trust building
$1,000 - $10,000+ per endorsement

Product Launch

Create buzz for new releases

Build anticipation and credibility around new products with athlete content that sparks conversation and early adoption.

Coordinated launch timing
Early adopter social proof
Buzz generation before launch
New product releases seeking market validation
$2,000 - $15,000 per launch

Major Campaigns

Scale your biggest moments

Scale your biggest brand moments with coordinated athlete activations that drive both cultural relevance and performance impact.

Multi-athlete coordination
Integrated campaign management
Cross-platform amplification
Seasonal campaigns and major brand initiatives
$10,000 - $100,000+

Ready to launch your first campaign?

Join hundreds of brands already working with athletes on Contested. Get matched with the right athletes and launch your campaign in days, not weeks.